Post by account_disabled on Dec 23, 2023 5:09:56 GMT -5
Dear Reader, A few weeks ago, at the request of an accounting firm, we analyzed (with Big Data tools available online to everyone) some segments of the insurance market . Between the insurers : AG2R, Allianz, April, Aviva, Axa, CNP, Direct Assurance, Generali, Groupama, MAAF, MAIF, Matmut, MMA, Swiss Life… the comparators: assurland, the lynx, the ferrets… and the entire scope of products: car, health, life insurance, mutual insurance, retirement, provident insurance... you probably imagine, like me when doing this study, that the online insurance market is a field where activity is very difficult and competition is particularly harsh.
We were surprised to realize that the online insurance market is not that Email Data competitive. Certainly, there are areas where competition is very strong: the car, the “comparison” segment, mutual insurance, but in all the other sectors that we have analyzed: retirement, health, life insurance, protection, it is not not very competitive. Concretely, a newcomer can position himself in a few months. Have you ever wondered what the differences are between an online market and the same offline market? Have you ever wondered about online competition? What do we mean by online competition? To begin with, online competition has nothing to do with offline competition.
IRL (In Real Life) competition is linked to the number of different players positioning themselves on a market, the power of brands (spontaneous awareness), the image, the perceived value, the price, the quality of the products or services… Online is different. All these factors are obviously important, but the online world is not the offline world. These are 2 very different realities between which, often, there is nothing to see. Online competition does not necessarily have a relationship with the power of a brand, nor even with its digital investments. Online competition is, in my opinion, competition for visibility. It's quite simple: what ability does an offer have to make itself visible, not only to those who are looking for it but also and above all to those who need it.
We were surprised to realize that the online insurance market is not that Email Data competitive. Certainly, there are areas where competition is very strong: the car, the “comparison” segment, mutual insurance, but in all the other sectors that we have analyzed: retirement, health, life insurance, protection, it is not not very competitive. Concretely, a newcomer can position himself in a few months. Have you ever wondered what the differences are between an online market and the same offline market? Have you ever wondered about online competition? What do we mean by online competition? To begin with, online competition has nothing to do with offline competition.
IRL (In Real Life) competition is linked to the number of different players positioning themselves on a market, the power of brands (spontaneous awareness), the image, the perceived value, the price, the quality of the products or services… Online is different. All these factors are obviously important, but the online world is not the offline world. These are 2 very different realities between which, often, there is nothing to see. Online competition does not necessarily have a relationship with the power of a brand, nor even with its digital investments. Online competition is, in my opinion, competition for visibility. It's quite simple: what ability does an offer have to make itself visible, not only to those who are looking for it but also and above all to those who need it.