Post by lizaseo11 on Nov 10, 2024 0:37:43 GMT -5
Greetings to our readers! We are sure that when choosing keywords for your website, you have repeatedly used such a tool as Google Trends. However, not all specialists use the full potential of this service to obtain the best results.
That's why in this article we'll tell you how to use Google Trends for keyword research. You'll learn the top 5 ways to use the service for keyword research and understand exactly how to use it for your own purposes.
But first, let's look at what Google Trends is and what its benefits are.
Google Trends: Everything You Need to Know About the Data
There are misconceptions about the purpose of Google Trends among experts. Many believe that the trend curves presented on the graph are a direct representation of the frequency of key queries (for example, as in Google Keyword Planner).
In fact, the mechanism of Trends is different from the one presented above.
This is what the comparative graphs in Google Trends and GKP look like for the keyword flowers:
Google Trends Google Keyword Planner Comparison
As you can see, the graphs are similar to each other, but not identical.
While GKP shows shopify website design accurate keyword frequency data, Google Trends shows the associated popularity of a keyword.
Let us quote the information from the help center in the original language:
Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.
In other words, concomitant popularity is the ratio of query frequencies to the sum of all frequencies for possible queries.
The resulting numbers then get scaled on a range of 0 to 100 based on a topics proportion to all searches.
Let's break it down: Google Trends does not show repeated queries of each user over a short period of time to more accurately represent the data. It is important to remember that the service only shows data for popular queries (within 0-100).
If you want to calculate the popularity of a keyword using the Google Trends principle, you need to determine the following data:
The total frequency of all key queries for a region (how many queries are made per month in a particular region).
The frequency of queries for the required keyword.
Next you need to calculate the data as follows:
Calculate the concomitant popularity of a query by dividing the query frequency by the total frequency of all queries.
Determine the highest frequency of the request and equate it to 100.
Calculate the proportion.
This way, you can independently determine the related trend for a query, even if the data for it is not shown in Google Trends.
Now let's look at the 5 best ways to use Google Trends to find and select keywords.
1. Identify seasonal trends and create content around them at the right time
A number of keywords have their own seasonality.
Let's look at the trends for the query "swimsuit". The peak popularity of the query in Russia is from June 24 to July 7:
Ee55999D9A
If your business depends on seasonal activity, you can quickly identify peaks and troughs in the popularity of a query. You can then use the data you receive in two ways:
Create relevant content before the next peak. In the case of our example, the optimal time to create and publish content is early to mid-June.
Start optimizing pages before the next peak. Similar results, only from the search engine's point of view. Implementing strategies aimed a month or a month and a half before the seasonal peak will allow pages to reach the TOP right at the moment of greatest popularity.
The best option is to use both methods at once.
2. Find trending topics right now… And use them
Using the Popular Searches tool , you can find out what's popular right now and what's been popular in the last 24 hours.
Let's look at the data for November 3, 2018:
4Cf8311Bbb
The game Destiny 2 is trending.
Does this mean that you are already late with the topic and cannot use it?
Not quite so.
34825Aa075
The graph above shows that the query popularity score on November 3rd was 47, but the spikes in topic popularity (in the range of 61-72) continued until November 6th.
This means that you can use a trending topic even if it is at the peak of popularity - and thus get more visitors.
3. Use Google Trends data for a publishing calendar
Among other things, you can use Google Trends to create a publishing calendar!
Let's take an example: look at the query "Full Moon" - popularity peaks are observed every month. This happens because the full moon, as an astronomical phenomenon, occurs monthly.
Df0E87814A
That's why in this article we'll tell you how to use Google Trends for keyword research. You'll learn the top 5 ways to use the service for keyword research and understand exactly how to use it for your own purposes.
But first, let's look at what Google Trends is and what its benefits are.
Google Trends: Everything You Need to Know About the Data
There are misconceptions about the purpose of Google Trends among experts. Many believe that the trend curves presented on the graph are a direct representation of the frequency of key queries (for example, as in Google Keyword Planner).
In fact, the mechanism of Trends is different from the one presented above.
This is what the comparative graphs in Google Trends and GKP look like for the keyword flowers:
Google Trends Google Keyword Planner Comparison
As you can see, the graphs are similar to each other, but not identical.
While GKP shows shopify website design accurate keyword frequency data, Google Trends shows the associated popularity of a keyword.
Let us quote the information from the help center in the original language:
Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.
In other words, concomitant popularity is the ratio of query frequencies to the sum of all frequencies for possible queries.
The resulting numbers then get scaled on a range of 0 to 100 based on a topics proportion to all searches.
Let's break it down: Google Trends does not show repeated queries of each user over a short period of time to more accurately represent the data. It is important to remember that the service only shows data for popular queries (within 0-100).
If you want to calculate the popularity of a keyword using the Google Trends principle, you need to determine the following data:
The total frequency of all key queries for a region (how many queries are made per month in a particular region).
The frequency of queries for the required keyword.
Next you need to calculate the data as follows:
Calculate the concomitant popularity of a query by dividing the query frequency by the total frequency of all queries.
Determine the highest frequency of the request and equate it to 100.
Calculate the proportion.
This way, you can independently determine the related trend for a query, even if the data for it is not shown in Google Trends.
Now let's look at the 5 best ways to use Google Trends to find and select keywords.
1. Identify seasonal trends and create content around them at the right time
A number of keywords have their own seasonality.
Let's look at the trends for the query "swimsuit". The peak popularity of the query in Russia is from June 24 to July 7:
Ee55999D9A
If your business depends on seasonal activity, you can quickly identify peaks and troughs in the popularity of a query. You can then use the data you receive in two ways:
Create relevant content before the next peak. In the case of our example, the optimal time to create and publish content is early to mid-June.
Start optimizing pages before the next peak. Similar results, only from the search engine's point of view. Implementing strategies aimed a month or a month and a half before the seasonal peak will allow pages to reach the TOP right at the moment of greatest popularity.
The best option is to use both methods at once.
2. Find trending topics right now… And use them
Using the Popular Searches tool , you can find out what's popular right now and what's been popular in the last 24 hours.
Let's look at the data for November 3, 2018:
4Cf8311Bbb
The game Destiny 2 is trending.
Does this mean that you are already late with the topic and cannot use it?
Not quite so.
34825Aa075
The graph above shows that the query popularity score on November 3rd was 47, but the spikes in topic popularity (in the range of 61-72) continued until November 6th.
This means that you can use a trending topic even if it is at the peak of popularity - and thus get more visitors.
3. Use Google Trends data for a publishing calendar
Among other things, you can use Google Trends to create a publishing calendar!
Let's take an example: look at the query "Full Moon" - popularity peaks are observed every month. This happens because the full moon, as an astronomical phenomenon, occurs monthly.
Df0E87814A
