Post by account_disabled on Mar 9, 2024 22:18:33 GMT -5
Only passengers on the train of history "Marketing managers were ranked second to last in understanding the importance and economic benefit that the use of technology brings to the company." The data was reported from an analysis by Rackspace Technology entitled: How Applications Impact Customer Experience , a survey that collected data from 1,420 managers and decision makers in the IT area (senior). C-Suite executives with the best understanding of technology This left me very surprised since I always thought that marketing managers were one of the main roles of "carriers" of technology. I immediately thought that it was the ancient war between the marketing area and the IT area.
A war that I thought was now a thing of the past. I then Germany Phone Number thought the target analyzed mostly concerned large companies but this is not the case, 1,420 people is not a small sample. Could a survey from a different perspective, perhaps that of managers, including CEOs, express a different balance and opinion? The gaps to fill At this point I found another interesting study published by the CMO Council: Rate the State of Marketing: A C-Suite Scorecard , a report that is based on a survey of over 120 companies of all sizes. The analysis immediately reports a high score for marketing performance in 2020, where over 70% of respondents are confident in marketing's ability to drive growth in the years to come.
But although marketing seems to work properly, for martech (and salestech) the reality is very different. Managers see the marketing department as lagging behind, or rather they no longer see it as the technological cutting edge. Where do you see leadership roles or gaps in your marketing organization? The fact remains that 86% of executives say they notice missed revenue opportunities, growth and too shy customer acquisition , despite the resources invested and the capabilities dedicated in the area. Identifying in detail 3 main gaps to fill: Modernize systems and operations Develop people's technological and digital capabilities Understand your customers and the market in which you operate Data-driven marketing: adaptive and informed decision-making based on data Ability to create a business case to define investments in the marketing area Leading companies are looking for marketing to step up Only a few companies are fully satisfied with their stack and BrandMaker research continues to confirm the argument: only one in 10 CMOs consider themselves completely satisfied with their marketing technologies.
A war that I thought was now a thing of the past. I then Germany Phone Number thought the target analyzed mostly concerned large companies but this is not the case, 1,420 people is not a small sample. Could a survey from a different perspective, perhaps that of managers, including CEOs, express a different balance and opinion? The gaps to fill At this point I found another interesting study published by the CMO Council: Rate the State of Marketing: A C-Suite Scorecard , a report that is based on a survey of over 120 companies of all sizes. The analysis immediately reports a high score for marketing performance in 2020, where over 70% of respondents are confident in marketing's ability to drive growth in the years to come.
But although marketing seems to work properly, for martech (and salestech) the reality is very different. Managers see the marketing department as lagging behind, or rather they no longer see it as the technological cutting edge. Where do you see leadership roles or gaps in your marketing organization? The fact remains that 86% of executives say they notice missed revenue opportunities, growth and too shy customer acquisition , despite the resources invested and the capabilities dedicated in the area. Identifying in detail 3 main gaps to fill: Modernize systems and operations Develop people's technological and digital capabilities Understand your customers and the market in which you operate Data-driven marketing: adaptive and informed decision-making based on data Ability to create a business case to define investments in the marketing area Leading companies are looking for marketing to step up Only a few companies are fully satisfied with their stack and BrandMaker research continues to confirm the argument: only one in 10 CMOs consider themselves completely satisfied with their marketing technologies.
