Post by account_disabled on Mar 5, 2024 2:15:57 GMT -5
People talking about us. Since likes are no longer a valid tool for measuring how much the page is appreciated, what do we do? Let's try to understand how much engagement the page generates: the shortest way is to keep the "people talking about it" under control. By "people talking about it" we mean unique users who have created a story in relation to a Page (by clicking on Like, writing on the wall, commenting or sharing a Post, answering a Question, interacting with an event created by the Page, tagging the Page in a photo, mentioning the Page). The number you see is updated daily but always refers to the previous 7 days.
Facebook also says that this statistic can be considered as a "barometer of the amount of conversation generated by the page itself" and serves to reduce the phenomenon of Hong Kong Telegram Number Data buying and selling pages and fans on Facebook , providing a more honest price for the product. And to give an idea of how much that page is cared for and followed by the administrators. Engagement Rate. What is it and what is it for? Basically it is an index of how much the page generates movement in terms of conversation responses and can be calculated with different formulas. One is as good as the other, the important thing is to always adopt the same one in our measurements. PTAT is an acronym for People Talking About This, referred to in the point above.
ER = PTAT / #FAN * 100 Very easy, it can also be calculated for competitors simply with an Excel sheet; unfortunately, however, the PTAT also counts actions that do not really indicate an interaction involving the brand (for example the mention of the fan page in a personal post); in addition, the PTAT has a weekly valuation limit, longer periods cannot be calculated. ER = PTAT / #FAN / #POST * 100 More useful than the previous one due to the number of posts published, however the limitations of the PTAT persist. ER = LIKE + SHARE + COMMENTS / REACH / #POST * 100 Probably the most correct since it considers both the number of posts published and the real reach. Interesting since our posts naturally never reach 100% of our fans (EdgeRank docet) or can reach many more thanks to paid.
Facebook also says that this statistic can be considered as a "barometer of the amount of conversation generated by the page itself" and serves to reduce the phenomenon of Hong Kong Telegram Number Data buying and selling pages and fans on Facebook , providing a more honest price for the product. And to give an idea of how much that page is cared for and followed by the administrators. Engagement Rate. What is it and what is it for? Basically it is an index of how much the page generates movement in terms of conversation responses and can be calculated with different formulas. One is as good as the other, the important thing is to always adopt the same one in our measurements. PTAT is an acronym for People Talking About This, referred to in the point above.
ER = PTAT / #FAN * 100 Very easy, it can also be calculated for competitors simply with an Excel sheet; unfortunately, however, the PTAT also counts actions that do not really indicate an interaction involving the brand (for example the mention of the fan page in a personal post); in addition, the PTAT has a weekly valuation limit, longer periods cannot be calculated. ER = PTAT / #FAN / #POST * 100 More useful than the previous one due to the number of posts published, however the limitations of the PTAT persist. ER = LIKE + SHARE + COMMENTS / REACH / #POST * 100 Probably the most correct since it considers both the number of posts published and the real reach. Interesting since our posts naturally never reach 100% of our fans (EdgeRank docet) or can reach many more thanks to paid.