Post by account_disabled on Jan 5, 2024 23:37:09 GMT -5
Intrusive and prevent people from seeing it as traditional advertising or direct marketing. Now, making it clear what content marketing is and what its objective is, we are going to show some real cases of some brands worldwide, which make good use of this communication tool to generate valuable content for their audiences. Some examples Beer Poker Whenever I hear about content marketing I think and give as an example the Poker beer from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience truly valuable content that entertains and carries a fun message that makes forget the public about the value of beer and only invite them to want to have a cold beer with their friends.
Poker creates digital content through full knowledge Special Data of its audience, that is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection. They named this content “Entre panas” and it is a web series that is transmitted digitally on all the brand's social networks and formats. Once a week they release a new chapter to the public and during the week they generate expectations so that people do not lose the thread of the series through small capsules. Chapter , season In addition, it has a website where you can go into detail about the entire series.
Which by the way. It has already reached its fourth season, which indicates that it is content that generated so much value that they have allowed themselves to expand in format and in their stories to continue entertaining all the beer lovers in the country. XBOX A second example of content marketing is reflected in the XBOX brand. Which, in , created an emblematic campaign that won different awards in international competitions, since it gave differential value in the way of publicizing its new launch. With the contents, just like the main character of the mythical game was. In this way they made a digital call to find those men and women who were capable of challenging and overcoming adversity, even if only one was the winner.
Poker creates digital content through full knowledge Special Data of its audience, that is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection. They named this content “Entre panas” and it is a web series that is transmitted digitally on all the brand's social networks and formats. Once a week they release a new chapter to the public and during the week they generate expectations so that people do not lose the thread of the series through small capsules. Chapter , season In addition, it has a website where you can go into detail about the entire series.
Which by the way. It has already reached its fourth season, which indicates that it is content that generated so much value that they have allowed themselves to expand in format and in their stories to continue entertaining all the beer lovers in the country. XBOX A second example of content marketing is reflected in the XBOX brand. Which, in , created an emblematic campaign that won different awards in international competitions, since it gave differential value in the way of publicizing its new launch. With the contents, just like the main character of the mythical game was. In this way they made a digital call to find those men and women who were capable of challenging and overcoming adversity, even if only one was the winner.